Sketch of the new Schulz Logo

Mission Statement and Values

Better. Different. Colors. Life.

Our current Schulz Claim says who we are, what we do and with what values we pursue our objectives. The guiding principle of our company is reflected in our daily interaction and in our dealings with our business partners. Our company’s identity is only as unique as the people who live by our values.

“Be a first-class version for your own sake, not for someone else’s second class.”

Judy Garland


A paint manufacturer with a colorful logo?

Admittedly, this doesn’t necessarily sound unusual right away. Yet paint is not just paint – each color shade can be assigned a meaning, in this case an attribute of our Schulz identity.

  • WE are ... straight
  • WE are ... trusting
  • WE are ... exciting
  • WE are ... innovative
  • WE are ... authentic
  • WE are ... reliable
  • WE are ... friendly
  • WE are SCHULZ



Being better for means to keep an eye on figures, data and facts for our customers and to constantly question processes so we can inspire with sustainable solutions. The future-oriented training of our employees brings us maximum performance so we can react individually and sophisticatedly to major market changes while always meeting customer requirements quickly and flexibly.



Being different for us means to regard customer service as a labor of love and not as contractual object. In addition, our claim has always been to deliver real added value beyond the norm. Dealing respectfully and interacting courteously is both an indispensable norm, both internally and externally. Accordingly, as a family business with long tradition, we see our employees as our greatest asset and guarantee to success for the entire company.



Color is our mission: Our passion is to make the daily environment more beautiful while contributing to a “feeling of well-being” of your customers. We are proud of the expertise of our int-house R&D Department and trust on our feeling for trends, enriched with high marketing service know-how and comprehensive expertise at the POS.



Living means to assume social responsibility for the coming generations and employees who “live” their field of work. For us, this means to deal consciously and responsibly with resources and to use new, environmentally-friendly raw materials and products.