Mission and Values – what Schulz stands for in the paint and coatings industry
OUR GUIDING PRINCIPLE: BEST-IN-CLASS
The guiding principle of our company is reflected in our daily interactions and in our dealings with our business partners and determines our actions.
“Be a first-class version for your own sake, not for someone else’s second class.”
THE SCHULZ IDENTITY
A paint manufacturer with a colorful logo?
Admittedly, this doesn’t necessarily sound unusual right away. Yet paint is not just paint – each color shade can be assigned a meaning, in this case an attribute of our Schulz identity.
BEST-IN-CLASS
... means keeping an eye on figures, data and facts for our retail customers and constantly optimizing processes so that we can inspire with customer-oriented solutions and react quickly and flexibly to market changes.
... means for us to see customer service as a matter of the heart and not as the subject of a contract. Our aspiration is to deliver real added value beyond the standard.
... is our mission: we are proud of the expertise of our internal research and development department and rely on our feel for trends, enriched with comprehensive marketing service know-how and competence at the POS.
... means assuming social responsibility for future generations and employees.
