Company History – milestones of Schulz in the paint and coatings industry
Schulz – yesterday and today
When Dieter Schulz opened his business under the name “Pinsel Schulz” on April 1, 1966 as typical “one-man operation” his first priority supplying the specialized trade with painters’ accessories. However, with the emergence of the new construction market business model in the late 1960s, Dieter Schulz quickly recognized that this meant the start of a new era for him.
With the purchase of used agitators and filling machines as well as the move to larger production premises in Bad Kreuznach, Schulz then started his own paint production in the late 1970s. For his new large customers in the construction market, he was one of the first in the sector to create an extensive assortment of own brands for the paint and varnish field. Even in subsequent years, Dieter Schulz was able to successfully compete in the market and expand.
In the early 1990s, he moved to a new factory in Langenlonsheim, which serves as headquarters until the present day. Today, Schulz – headquartered in Langenlonsheim and with 275 employees – is one of Germany’s most important paint producers for commercial enterprises. Apart from Germany, Schulz also exports to many other European countries. It is also very well known as brand, especially in China and Korea.
The Schulz Family
One family, one company
To this day, the company remains closely tied to the Schulz family: founder Dieter Schulz and his wife Herta remain involved as members of the advisory board, while their son Michael Schulz represents the family in its second generation.
Asked what made his company successful, Dieter Schulz once said: "Hard work, loyal customers, trusting your own gut feeling, the good fortune of staying healthy, and having the right people at your side."
